Peter:

one of my favorite cards to pull. so sexy * - *

[03.21.2024]

Peter:

I'm wholly yours </3

‍

and happy birthday dad RIP

[11.12.2023]

Peter:

My computer that i had for over 10 years broke and i just got a new one so i can finally post again!

‍

This is SPOTLIGHT *:･ﾟ✧*:･ﾟ✧

[09.22.2023]

Peter:

star of the show ☆

[08.23.23]

Peter:

left hand or right hand ?

[07.20.2023]

Peter:

There's always two sides to this and that.

[07.05.2023]

Peter:

"Desperation Mountain" / "Wars of Man" / "Gospel of Matthew" / "DICKS"

[11.09.2023]

Peter:

Part 2 : 4, 5, 6, 7

[09.22.2023]

Peter:

I'm learning to surrender these days and trust the path laid out for me.

[08.18.23]

Peter:

this was the first CH4OS piece I every made back in 2021. It really was a way for me to visually journal all of my thoughts, traumas, & fantasies.

08.05.2023

Peter:

I recently broke an 8 month celibacy cycle and this was the CH4OS that ensued.

[07.25.2023]

Peter:

"my <3 is yours"

I made this one after visiting my family back home in Chicago. I was thinking a lot about what love is. Romantic love, love between friends and family, and love as the entirety of my being. I also made a playlist to go with it.

[07.19.2023]

Peter:

This is a part 2 of sorts to the last one. Im thinking of calling this "101 dicks"

[07.10.2023]

Peter:

I was so inspired by the Keith Haring exhibit at the Broad and this was inspired by the legend himself^^

[07.05.2023]

Tinder Headspace

Peter:

I worked at Tinder from January 2020 to September 2022. During my time there I worked on the Revenue team and Growth team and worked on a wide variety of projects ranging from a new subscription tier to a notification center to a multiplayer swipe experience. I was also promoted from a Product designer to Senior Product designer where I began to manage junior designers, play a crucial role in the feature ideation phase with the product team, and larger design team activities. I am so thankful for my time at Tinder and feel like I grew so much while working there, not just as a designer but as a human. I was able to work with amazing people and learn from powerful, caring female leadership ^-^*

[PROJECT 1]

Tinder Platinum

The first project I worked on at Tinder was building a brand new subscription tier called Tinder Platinum. We wanted to provide a premium service for some of our highest intent users who, might otherwise, still struggle on the app. We created a new set of features that would level up the most crucial actions a user could take on Tinder to help lead to a higher success rate at meeting up with your matches in real life (which was what our users expressed to us as being the most important thing for them).

We interviewed users and conducted large scale research of our paying members in order to understand demographic information, what part in the journey users were struggling, and what they wanted help with the most. We looked at the number of matches users received, the number of two way conversations between matches, and how much users were spending and what products they were buying.

FEATURE #1 : Priority Likes

One hurdle on Tinder (while it is also a benefit) is that there is an enormous amount of users on the app. Which can mean that after liking someone else's profile it might take quite some time for the receiver to see senders profile. Our research showed that high intent users would try to bypass this by using our Boost product in an attempt to increase the number of people who would see their profile. In order to provide value for these specific users who expressed that efficiency on the app is a huge benefit for them we developed Priority Likes. This feature would expedite every like they sent and would be shown to the recipient much sooner than usual.

[We created premium branding for our Like Stamp to indicated the feature in action.]

We saw a significant increase in number of matches for Tinder Platinum users due to Priority Likes. We ran post-launch surveys to our subscribers, where this feature was top rated on a list of all available subscription benefits.

FEATURE #2 : Message Before Matching

Another key product that we observed our high intent users utilize was the Super Like feature. It provides higher visibility and has shown to increase a users chance of a match by 25%. Going off of this data, we added the ability for Tinder Platinum subscribers to attach a message to each Super Like that they send. This allows for personalization in the hopes that it would increase the chances of matching. There is also a perception amongst users that sometimes Super Likes are sent on accident, but this would show the senders intention by adding a unique message.

[A pop-up appears after a user has sent a Super Like prompting to add a message]

[This shows what the recipient of a Super Like with a message would see on their Home Page and as they expanded the profile to see the contents of the message.]

This feature did not perform as well as Priority Likes, and we hypothesized this for a few reasons. Super Likes can sometimes look "thirsty" by some people and adding a message only made it look more try-hard, unless the message was very thoughtful! We also observed that while people are swiping on the Home Page they're moving very quickly. This feature slowed down their swiping and introducing the pop-up. Moving forward, we thought that it might be helpful to separate the messaging feature from Super Like entirely to avoid the association of trying too hard. We also thought that showing a preview of the message on the Home Page might make the recipient more receptive to the message instead of having to expand the profile to read the message.

FEATURE #3 : Second Impression

First impressions are tough. So we wanted to give Tinder Platinum a second chance after sending an initial Like. We designed a new tab on the Subscription Page that allows subscribers to see the profiles they liked over the last week and send a Super Like with a message to increase their chances of getting a match.

[Subscription Page with a new tab called "Likes Sent" where a Tinder Platinum subscriber can send a Super Like with a message to anyone they already liked in the past 7 days.]

All in all we, saw huge success with Tinder Platinum subscription rates, match rates, and two-way conversations post-match. There are still ways to improve each of the features, as well as, introduce more white glove service features that users expressed would be valuable. Such as, profile reviews to help improve the quality of their profiles, being provided with stats around profile view numbers and which photos are liked the most, and messaging advice.

[PROJECT 2]

Subscription Merchandising Page

Users had expressed that they were confused about what the difference was between our subscription tiers and didn't know what features came with each tier. This led to them not knowing which subscription was best for their specific needs. With the addition of Tinder Platinum, that confusion only grew. To solve for this issue, we created a new way for users to view all of our subscriptions in a side-by-side comparison clearly laying out the benefits of each tier.

[Side-by-side comparison of Tinder Plus, Tinder Gold, and Tinder Platinum with a list of features included in each tier.]

We began by auditing all of our listed benefits and dividing them by subscription tiers. Then further categorizing them into coherent groups making it easier to digest all of the information. Then after categorizing the features we listed them based on importance as expressed by our users in surveys we conducted.

We saw an increase in subscriptions of our higher tiers and revenue after launching this project. An added benefit internally, was the proof that creating experiences focused on user education could have significant revenue benefits, as well as, customer satisfaction.

[PROJECT 3]

Swipe Party

An important part of finding the right match can be getting the approval of your friends. Based on interviews, we knew that people would often show their friends profiles they had recently matched with to get their opinions. We even heard that some users would allow their friends to swipe for them. Because of this, we created a novel feature for groups of friends to bring this experience into the app itself. Swipe Party would allow the host to invite up to three friends who could all video chat together while viewing the host’s recommended profiles. Friends could also send reactions to have an interactive role in the experience. This was also part of expanding the Explore Page to provide users with unique ways of swiping on Tinder based on their specific needs and goals. [This feature was only tested among a small number of users.]

[Swipe Party landing page and a full party with the host's video highlighted.]

[I explored a variety of branding options to try and capture the element of fun Swipe Party would be with friends.]

Peter:

Working at Headspace as a product designer was an incredible experience that I'll always treasure. During my time there I was involved in improving the user onboarding process, helping new users seamlessly get into a practice of mindfulness, developing a referral program to help acquire new users, and redesigning the home page, making space for new exercise and music content.

Collaborating with the brand team was a highlight too. Together, we crafted illustrations that perfectly matched the app's personality and worked on new visual approaches for the exciting content we were introducing.

My time at Headspace was all about enhancing user experiences and adding a touch of joy to everything I did. These experiences not only sharpened my design skills but also nurtured my passion for creating products that resonate with people. I'm so grateful for the chance to be part of such a dynamic team and make a positive impact on users' lives.This is some text inside of a div block.

[PROJECT 1]

Home Page Redesign

At Headspace, I played a pivotal role in a transformative project to revamp our homepage. With the expansion of our app's content library, which now includes meditation, sleep, focus music, exercise, and fitness content, we faced the exciting challenge of presenting these diverse offerings in a seamless and user-friendly way. To achieve this, I audited all content types, breaking them down into coherent categories that would resonate throughout the entire app. I also worked closely with the brand team to contribute to the creation of new icons and visual elements to represent these dynamic content additions.

The result? A refreshed and unified user experience that simplifies navigation while embracing our evolving content landscape.

We wanted the content to be easy to use for both new users with little experience in the app who might need help with content recommendation. But we also wanted experienced users to find these designs to be quick and easy to pick up where left off or revisit their favorite content.

Discoverabilty was also a key part of the redesign. We saw that there was a lot of content that wasn't being viewed by users but when we conducted interviews found out that they were highly vaulable to users. We wanted to highlight that content in our featured section at the top, as well as, by creating the Library section where we organized all of the content by categories.

[Showcasing the original meditation and sleep content in the new format.]

[Showcasing the new fitness and focus content.]

Peter:

I'm no longer trying to be the "best" anything. the "most loved" anything. the "most beautiful" anything. I'm just myself. and that's enough <3

[08.25.23]

Peter:

My site is live!

I'm trying something new with this. It's kind of my portfolio, social media, and brain dump all in one. There are several reasons for this. First, I love all things creative. I don't want to be limited to just design or illustration work. I want to work on projects I believe in with people who I feel aligned with. Second, I've been really frustrated with the state of social apps at the moment. I want to be able to present my authentic self and find community with others who are doing the same :)

I designed and built this site on webflow reminiscing the days of myspace, when we had more customization and smaller audiences. Also, my current profile picture was created by a character generator designed by Amada Baeza <3

‍

[07.20.2023]

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jellyborg.net

Peter

Peter

Tinder Platinum

FEATURE #1 : Priority Likes

FEATURE #2 : Message Before Matching

FEATURE #3 : Second Impression

Subscription Merchandising Page

Swipe Party

Home Page Redesign

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Under construction.